In Apple's Delightful Chinese New Year Ad, It Takes a Village (to Go to Mars)

A complicated homecoming lies at the center of this ambitious film about ambitious films

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When you’ve left home with big dreams, sometimes returning without soaring success can feel like its own form of failure.

That’s the situation a stuntman and aspiring filmmaker finds himself in as we open on Apple’s Chinese New Year ad, marking the fifth year the brand has launched an artistic spot celebrating the holiday.

Returning home is a central theme of Chinese New Year celebrations, especially as many young professionals in modern China have left their home villages to find work in major cities.



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