Meet the Adidas Billboards That Could Probably Outrun You

Sports giant turns athletes into moving ads to promote headphones designed for runners

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Adidas’ most recent campaign (quite literally) has legs.

After scooping the Cannes Lions Outdoor Grand Prix for its liquid billboard, the sports giant is continuing its experiment with out of home (OOH) with a series of “running” posters.

To promote its specially-designed sweat-proof, ergonomic, wireless “Fwd-02 Sport” earbuds for runners, developed by Zound Industries, M&C Saatchi Stockholm turned athletes from Stockholm Run Club into moving advertisements.

A series of lightweight billboards were designed by the agency, then donned by a cherry-picked team of elite runners who took to the most popular running routes in the Swedish capital.

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