McDonald’s Sends Hispanic Media Strategy Business to Canvas, Lopez Negrete

A dedicated Navigation Blvd. unit will service the account

A number of McDonald's products on a yellow background
Navigation Blvd.'s first work for McDonald's is expected within the next month or so. McDonald's

McDonald’s has appointed former Adweek Breakthrough Media Agency of the Year Canvas Worldwide and Houston-based, Hispanic-owned full-service agency Lopez Negrete Communications to handle Hispanic media communications for McDonald’s in the U.S. This will include media planning, strategy and consumer insights.

@ErikDOster erik.oster@adweek.com Erik Oster is Adweek's senior writer covering Agencies.
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