McDonald’s Pushes Its Coffee Credentials in Latest UK Spot

The fast-food giant is upping its game against high-street coffee rivals

Man spills coffee on way to work
McDonald's is promoting the McCafé to U.K. consumers Leo Burnett

Coffee, the ultimate morning pick-me-up, is the world’s most popular drink, with around 2 billion cups downed per day, according to the British Coffee Association. And with that level of consumption pegging it as a highly competitive consumer sector, McDonald’s wants to raise the profile of its hot beverage brand and lure coffee drinkers to its low-priced McCafés as U.K. lockdown restrictions ease.

@stephenlepitak Stephen is Adweek's Europe Bureau Chief, based in Glasgow.