McDonald's Found a Clever Way to Spell Entire Words Using Only Its Logo

The new campaign encourages fans to display what they're feeling using the brand's food containers

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

In creating its most recent campaign, McDonald’s had two options: reinvent the wheel with a new design, or work with what it had to showcase its magic. Picking the latter, the brand found a simple way to help consumers connect deeper with its food.

Top line

Launched in Latin America with the help of creative agency DDB Colombia, the multi-market “Say It With McDonald’s” campaign asks consumers to spell out their emotions using the brand’s food packaging at different angles.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in