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In creating its most recent campaign, McDonald’s had two options: reinvent the wheel with a new design, or work with what it had to showcase its magic. Picking the latter, the brand found a simple way to help consumers connect deeper with its food.
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Launched in Latin America with the help of creative agency DDB Colombia, the multi-market “Say It With McDonald’s” campaign asks consumers to spell out their emotions using the brand’s food packaging at different angles.
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