McDonald's Found a Clever Way to Spell Entire Words Using Only Its Logo

The new campaign encourages fans to display what they're feeling using the brand's food containers

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

In creating its most recent campaign, McDonald’s had two options: reinvent the wheel with a new design, or work with what it had to showcase its magic. Picking the latter, the brand found a simple way to help consumers connect deeper with its food.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in