How McDonald’s Social Media Director Uses Brand Power for the Greater Good

Guillaume Huin explores how brands keep pushing on their identity quest and more

Guillaume Huin headshot against grey background. Signature Innovators yellow wave in top left corner.

Closing in on eleven years at McDonald’s, Guillaume Huin has climbed within the company to now be their Social Media Director of Brand Content and Engagement. A lover of literature and philosophy, Guillaume shares with us how meeting with consumers taught him everything he needs to know.

@juliangumbo julian.gamboa@adweek.com Julian Gamboa is Adweek's social media and marketing manager.