Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Closing in on eleven years at McDonald’s, Guillaume Huin has climbed within the company to now be their Social Media Director of Brand Content and Engagement. A lover of literature and philosophy, Guillaume shares with us how meeting with consumers taught him everything he needs to know.
Discover his decade’s worth of work, how they’re innovating on social by going back to their roots, and why using the power of the brand for the greater good should be in every marketer’s agenda.