Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
Over the past year, McDonald’s has taken creative innovation on social media to the next level, forging high-profile celebrity partnerships, connecting with younger fans on TikTok and deftly responding to cultural moments.
Adweek’s Jess Zafarris finds out how this overhaul came to be in the latest episode of Social Confidential with Guillaume Huin, head of social at McDonald’s, and John Petty, head of social at Wieden + Kennedy New York. They share how McDonald’s is powerfully responding to—and creating—cultural moments (like the Travis
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in