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Over the past year, McDonald’s has taken creative innovation on social media to the next level, forging high-profile celebrity partnerships, connecting with younger fans on TikTok and deftly responding to cultural moments.
Adweek’s Jess Zafarris finds out how this overhaul came to be in the latest episode of Social Confidential with Guillaume Huin, head of social at McDonald’s, and John Petty, head of social at Wieden + Kennedy New York. They share how McDonald’s is powerfully responding to—and creating—cultural moments (like the Travis