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McDonald’s is giving anime and manga fans the chance to visit fictional chain WcDonald’s with a campaign kicking off Feb. 26 in more than 30 markets around the world.
An obvious riff off the “Golden Arches,” WcDonald’s has appeared in many memorable shows from anime and manga for decades. McDonald’s is tapping into the meme by hiring manga artist Acky Bright to create limited-edition packaging depicting characters who will also appear in the brand’s own anime web series.
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