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McDonald’s U.S. announced today that it will increase the portion of its advertising spend that goes to diverse-owned creators by more than double over the next four years.
Top line
By 2024, the fast-food giant has committed to increasing its spend with Asian Pacific American, Black, Hispanic, LGBTQ+ and women-owned media companies, production houses and content creators by more than double.
Currently, McDonald’s U.S. spends 4% of its ad budget with companies that fall into one or more of these categories, and the brand said it will boost that portion to 10% in the next four years.
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