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It’s no deal from the Dollar Menu, but McDonald’s acquisition of Dynamic Yield, a personalization company, is ramping up its digital transformation.
According to CNBC, the acquisition was worth more than $300 million and goes to show just how much of a bet McDonald’s is willing to take to increase its personalization efforts and to futureproof itself. McDonald’s plans on using Dynamic Yield’s technology in its digital drive-thrus and personalize it by recommending food based on the time of day or weather as well as showcase “trending menu items.”
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