MC Hammer Stars in Cheetos’ First Super Bowl Spot in Over a Decade

The snack brand is debuting a new product, Cheetos Popcorn

mc hammer sitting at a piano
In the Super Bowl 2020 spot, Cheetos takes credit for inspiring MC Hammer's biggest hit. PepsiCo/Cheetos

Cheetos is back in the Super Bowl—and the snack brand is bringing along a new celebrity friend.

@dianapearl_ diana.pearl@adweek.com Diana is the brand marketing editor at Adweek and managing editor of Brandweek.