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Cheetos is back in the Super Bowl—and the snack brand is bringing along a new celebrity friend.
For its 30-second spot in the Big Game, its first since 2009, the Frito-Lay-owned brand is kicking off its new campaign, “It’s a Cheetos Thing.” In it, Cheetos will highlight the red and orange dust the product leaves on your fingers after you eat it—which it has officially dubbed “Cheetle.”
In the teaser, viewers see rapper MC Hammer sitting at his piano back in Oakland in 1989—the same year that he recorded his hip-hop classic U Can’t Touch This—holding a bag of Cheetos.