Mattel’s Newest Fashion Dolls Are Based on WWE’s Female Superstars

For its 'sizable girl fan base'


It’s impossible to ignore wrestling’s impact on American culture—with stars like John Cena becoming staples of mainstream pop culture, President Trump’s tweet about wrestling CNN, even Netflix’s 1980s-set series GLOW—so it’s no surprise Mattel would want to get involved with the WWE. Today at Comic-Con in San Diego, the brand unveiled a new set of dolls based on some of the WWE’s female superstars.

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@KristinaMonllos Kristina Monllos is a senior editor for Adweek.