Mastercard Has Dropped an Album. Will People Listen?

With Spotify, Timbaland and a range of international artists, the financial services brand aims to capture 'Priceless' sounds

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It’s been a decade since consumers began conversing with voice-activated assistants Siri and Alexa. In all that time, brands have continued to struggle to find their own voices in this sonic revolution. Mastercard believes it’s cracked the code on breaking through.

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