Mars Wrigley Debuts Virtual Trick-or-Treat App—to Help Save Halloween

The holiday is the confectionery industry’s Super Bowl

Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.

Halloween is supposed to inspire fear—but not among the candy-makers who supply the treats.

With the nation still in the midst of a pandemic, Mars Wrigley plans to take one of the season’s most beloved traditions online this year. Today, the company behind M&M’s, Snickers and Skittles unveiled an app called Treat Town, which lets users across the country virtually trick or treat with each other throughout October.

After downloading the app to iOS or Android devices, users can select their Halloween-themed avatar, such as a vampire or monster, and design a custom door using cobwebs, caution tape and jack-o’-lanterns before setting out to knock on other doors.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in