Marriott Is Starting to Look a Lot Like a Media Company

Inside the content-marketing strategy of the world's largest hotel brand

a collage of content from Marriott
Marriott is focusing on content including feature stories and documentaries across digital and video. Marriott

A feature-length piece about the history of Venice’s oldest Jewish ghetto (dating back to 1516) with a dollop of suggestions for modern visitors. A mini-profile on a mixologist, with an informative Q&A (apparently, the shape and size of an ice cube matters for your drink). A tips-and-tricks post on five places to go on the bullet train when in Tokyo (Kusatsu Onsen looks heavenly).

This story first appeared in the Sept. 16, 2019, issue of Adweek magazine. Click here to subscribe.
@joshsternberg Josh Sternberg is the former media and tech editor at Adweek.
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