Marriott Is Starting to Look a Lot Like a Media Company

Inside the content-marketing strategy of the world's largest hotel brand

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A feature-length piece about the history of Venice’s oldest Jewish ghetto (dating back to 1516) with a dollop of suggestions for modern visitors. A mini-profile on a mixologist, with an informative Q&A (apparently, the shape and size of an ice cube matters for your drink). A tips-and-tricks post on five places to go on the bullet train when in Tokyo (Kusatsu Onsen looks heavenly).

This mix of high- and lowbrow content, written by journalists who have been published in outlets like The Washington Post, The Guardian and Travel + Leisure, could easily slot in any mainstream travel publication.

AW+

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This story first appeared in the Sept. 16, 2019, issue of Adweek magazine. Click here to subscribe.