Why We’ve Been Marketing to the Hispanic Community All Wrong

Avoid the industry mistake of taking the 'one size fits all' approach

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

Hispanics account for nearly one-fifth of the U.S. population and, with many different communities identifying as Hispanic, they are the single largest and highest-spending minority group in the country. Yet, despite being one of the most diverse markets, we tend to take a “one size fits all” approach when it comes to how we market to and engage with this multidimensional demographic.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Your sites feature HTML here...