Marketing Morsels: Spanx’s Hidden Nudes, Shake Shack Candles and More

A sampling of this week's brand stunts

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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!

Morsel #1: Spanx hides nudes under its opaque white fabric

Spanx

Model Ashley Graham did a nude photo shoot for a Spanx billboard—but you won’t be able to see her nude body on the billboard, because the photo is covered with fabric from the brand’s “Underthink” apparel line, which features white pants with “ultimate opacity.”

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