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Welcome to Marketing Morsels, a menu of delightful news items from the past week. Enjoy the assortment!
Morsel #1: The Brands of Our Time
No brand saw a larger increase in purchase consideration throughout 2021 than Paramount+, according to a new report from data intelligence company Morning Consult. Other top brands on the list include Moderna, HBO Max and Coinbase—one of five digital-forward finance-related brands among the year’s Top 20 biggest gainers.
Morsel #2: Reese’s Opened an Institution of Higher Learning
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