Branding

3 Lessons for Startups to Make Their Early Marketing Successful

After prior app success, Juan Pablo Ortega is doing it again for his global payment management company, Yuno

The Startup University stage at Web Summit Lisbon is shown before seats filled. — Guerilla marketing tactics work for B2C, Ortega said. B2B requires a more nuanced strategy, though.

By Olivia Morley

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

LISBON, Portugal –– Juan Pablo Ortega, co-founder of global payment management company Yuno, joined Adweek on Web Summit’s Startup University stage to talk about how he turned Rappi, the food delivery company he founded, into a so-called unicorn startup that’s captured a larger market in Mexico than Uber Eats.

Ortega plans to replicate the success for his one-year-old payment management company Yuno, which last year raised a $10 million seed round to propel its growth in Colombia.

Olivia Morley

Olivia is Adweek's senior reporter specializing in media agencies.

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