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The global marketing industry performs better than many other sectors, such as health and pharmaceuticals, education and professional services in terms of inclusion, an international piece of research has discovered.
Preliminary results of “The Global DEI Census,” conducted by Kantar for the World Federation of Advertisers (WFA) across 27 countries—including the U.S., South Africa, EMEA and Asia—also found that women’s “lived experience” of the industry was poorer than men’s and that there remains “strong evidence” of a gender pay gap, despite placing above other industries.
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