WFA Readies Cross-Media Measurement Standard

The goal is to stop showing people the same ad over and over again

ANA president and CEO Bob Liodice calls cross-media measurement the "holy grail" for advertisers. Kacy Burdette

The World Federation of Advertisers (WFA) has released a framework for cross-media measurement, what it calls the “holy grail” for marketers.

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@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.