WFA Readies Cross-Media Measurement Standard

The goal is to stop showing people the same ad over and over again

ANA president and CEO Bob Liodice calls cross-media measurement the "holy grail" for advertisers. Kacy Burdette

The World Federation of Advertisers (WFA) has released a framework for cross-media measurement, what it calls the “holy grail” for marketers.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"convergent-tv"}