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How can marketers appropriately remedy the prizes for sweepstakes and promotions that can no longer be fulfilled due to the limits imposed by the coronavirus outbreak? Where are anti-gouging and fair pricing laws applicable? What’s the fine line between responding to the current health crisis and carrying on with business as usual?
Today, the Association of National Advertisers released a comprehensive legal guide that helps marketers address the bevy of challenges and concerns posed by the ongoing pandemic on brands.
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