Americans Want Brands to Do Their Part Against Coronavirus, Then Advertise

Shoppers are ready to spend once the crisis is over

harris poll with coronavirus decals
Americans expect things to go back to normal in about seven months. The Harris Poll, Getty Images

Americans are optimistic that their lives will go back to normal (or whatever normalcy will look like post-pandemic) in about seven months, but they’ll be going about their ordinary routines with more caution. It might take a bit longer to forgo “quarantainment” for entertainment such as traveling, or visiting their local eateries and social spots.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.