Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
The Big Tech arms race to own the next wave of language-based artificial intelligence heated up this week, as Google and Microsoft made dueling announcements that could change the way consumers access information on the internet. And that, in turn, is set to change the playbook of how marketers approach search.
Microsoft said it would integrate the tech behind OpenAI’s cutting-edge language generator, ChatGPT, into Bing to give the search engine more conversational and contextual results.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in