Out of Home

Manscaped’s In-Your-Face OOH Takeover of Penn Station Aims to Destigmatize Male Grooming

With an approach focused largely on humor to break the awkward commuter silence

a large ad in a train station that says
The campaign features 225 light-hearted displays. Manscaped

By Emmy Liederman

November 12, 2020

Below-the-waist grooming is not a typical conversation topic among commuters, but that hasn’t stopped men’s brand Manscaped from featuring its product line in New York’s Penn Station.

Emmy Liederman
@emmyliederman emmy.liederman@contractor.adweek.com Emmy is a freelance writer for Adweek covering breaking news and brand marketing.
Recommended articles
You Might Like

What $1 Billion in Transactions Can Teach You About CTV Success

By Steelhouse

Heavy Podcast Listeners Aren’t Just Tuning in to Content—They’re Receptive to Ads, Too

By Hoang Nguyen, Business Data Journalist, YouGov

The Hunt for the Next Best Identity Solution Doesn’t Benefit Consumers

By Tim Glomb, VP Content and Data, Cheetah Digital

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}