Manscaped’s In-Your-Face OOH Takeover of Penn Station Aims to Destigmatize Male Grooming
With an approach focused largely on humor to break the awkward commuter silence
The campaign features 225 light-hearted displays.
Manscaped
Below-the-waist grooming is not a typical conversation topic among commuters, but that hasn’t stopped men’s brand Manscaped from featuring its product line in New York’s Penn Station.
