Manscaped’s In-Your-Face OOH Takeover of Penn Station Aims to Destigmatize Male Grooming

With an approach focused largely on humor to break the awkward commuter silence

a large ad in a train station that says
The campaign features 225 light-hearted displays. Manscaped

Below-the-waist grooming is not a typical conversation topic among commuters, but that hasn’t stopped men’s brand Manscaped from featuring its product line in New York’s Penn Station.

@emmyliederman Emmy is a freelance writer for Adweek covering breaking news and brand marketing.