Manscaped’s In-Your-Face OOH Takeover of Penn Station Aims to Destigmatize Male Grooming

With an approach focused largely on humor to break the awkward commuter silence

a large ad in a train station that says
The campaign features 225 light-hearted displays. Manscaped

Below-the-waist grooming is not a typical conversation topic among commuters, but that hasn’t stopped men’s brand Manscaped from featuring its product line in New York’s Penn Station.

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.