Making YouTube Videos Shoppable Just Got a Lot Easier for Influencers

ShopStyle Collective is rolling out new monetization tools

At the beginning of the decade, affiliate networks revolutionized how bloggers made money. The concept was simple, taking the idea of a retail worker’s commission and translating it for the digital age: When a blogger linked to a product in a post and a follower clicked on the link to buy it, the blogger would get a small cut of the sale—usually in the 5-10 percent range, depending on the influencer and the brand.