Making YouTube Videos Shoppable Just Got a Lot Easier for Influencers

ShopStyle Collective is rolling out new monetization tools

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At the beginning of the decade, affiliate networks revolutionized how bloggers made money. The concept was simple, taking the idea of a retail worker’s commission and translating it for the digital age: When a blogger linked to a product in a post and a follower clicked on the link to buy it, the blogger would get a small cut of the sale—usually in the 5-10 percent range, depending on the influencer and the brand.

Years later, it’s easier than ever for influencers to monetize their content.



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