Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study

Sprout Social found around two-thirds of consumers don't want companies to stay silent

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Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled “Championing Change in the Age of Social Media.

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.
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