Bowing to Covid, Macy's Reimagines the Thanksgiving Parade

Among the many changes, specialty vehicles will be wrangling the famous balloons instead of volunteers

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Covid-19 has already lowered the boom on scores of big-crowd events like SXSW, Comic-Con, Pride and the NCAA Tournament. Now, the virus has taken a swipe at still another: the Macy’s Thanksgiving Day Parade.

While the annual event will still take place this year, Macy’s has announced some severe restrictions on the traditional format. First to go is the actual parade: The usual 2½ mile route is out, to be replaced by a two-day staging of “parade elements” in front of Macy’s flagship store at Herald Square in Manhattan.

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