Super Bowl

Luke Wilson Gets Uncomfortably Close in Colgate's Super Bowl Ad

The brand is back after first appearing in 2016

The ad focuses on Luke Wilson's face—literally.Colgate
Headshot of Ann-Marie Alcántara
By Ann-Marie Alcántara

January 18, 2019

Get ready to up close and personal with Luke Wilson’s smile—and his mouth—in Colgate’s ad for the Super Bowl LIII.

Headshot of Ann-Marie Alcántara

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

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