Luke Wilson Gets Uncomfortably Close in Colgate’s Super Bowl Ad

The brand is back after first appearing in 2016

The ad focuses on Luke Wilson's face—literally. Colgate

Get ready to up close and personal with Luke Wilson’s smile—and his mouth—in Colgate’s ad for the Super Bowl LIII.

@itstheannmarie Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.