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Get ready to up close and personal with Luke Wilson’s smile—and his mouth—in Colgate’s ad for the Super Bowl LIII.
The 30-second spot which will air during the second commercial break of the third quarter, shows Luke Wilson touting all the benefits about Colgate Total. In the ad, Wilson says he’s a “close talker,” which is why he’s “excited” about Colgate Total. He then goes around an office setting talking to people in their face—and with zero boundaries for personal space.