The Big Game

Luke Wilson Gets Uncomfortably Close in Colgate's Super Bowl Ad

The brand is back after first appearing in 2016

The ad focuses on Luke Wilson's face—literally.Colgate
By Ann-Marie Alcántara

January 18, 2019

Get ready to up close and personal with Luke Wilson’s smile—and his mouth—in Colgate’s ad for the Super Bowl LIII.

Ann-Marie Alcántara

Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.

Recommended videos
You Might Like

The Future of the Media Industry Starts With Customer Experience

By Salesforce

4 Strategies to Hypercharge Ecommerce for Gen Z

By Student Beans

Don’t Let Your Digital Shelf Space Go Untouched

By Tony Neary, Chief Creative Officer, Olberding Brand Family

3 Questions to Ask Yourself in the Sprint to Scale First-Party Data

By Dana Moroze

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}