Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
It seems that not all celebrities will be sitting out of the Big Game this year.
Grammy Award winning musician and actor Ludacris (who is an Atlanta native) is set to star in Mercedes-Benz’s fifth Super Bowl ad. The rapper is known for being a Mercedes-Benz owner, making him the perfect fit for the brand’s return to the Big Game.
The 60-second spot will feature the brand’s new A-Class vehicle, a new, more affordable model for the brand that starts $32,500.

WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in