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Instead of a Super Bowl commercial, Lowe’s is joining other brands like Planters, Kia, and Budweiser by giving back.
The home improvement retailer is partnering with the nonprofit Rebuilding Together to donate toward critical home repairs for frontline workers every time the word “home” is mentioned during a commercial. It’s also giving another $100,000 to fund home improvements in the winning team’s city.
Each home repair is estimated to cost between $10,000 and $15,000, with Lowe’s setting the cap at 32 mentions (one for every NFL team).
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