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MIAMI—Just because Lowe’s isn’t airing a Super Bowl commercial this year, doesn’t mean the hardware giant is sitting out the Big Game. To cap its first year as a sponsor with the National Football League, Lowe’s built an entire neighborhood inside the NFL’s South Beach headquarters, the Miami Beach Convention Center, with each home representing one of the 32 teams across the country.
There’s a marble Parthenon for the Tennessee Titans, huge chunks of cheddar for the Green Bay Packers, and a mock-up of Geno’s cheesesteak shop named after the Philadelphia Eagles mascot, Swoop.
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