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In 2012, the term “content marketing” entered the lexicon in earnest. While agencies and brands were talking about it, there were a handful of agencies that saw not only its potential but the opportunity for disruption. They also noticed that agility and keeping costs down would be important, too.
Los York, founded that year by Dex Deboree and Seth Epstein after buying a struggling TV ad production company, began to carve out a unique niche blurring the lines between advertising and entertainment.
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