This 'Hyphenate' Studio Created a New Model for Content and Production

Los York blends best of creative and agency sides

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Specs
Who Co-founders and managing partners Seth Epstein (l.) and Dex Deboree
What Content agency and production studio
Where Santa Monica, Calif., and New York

Los York is a "hyphenate" in a lot of ways. Its name, of course, comes from its dual locations in Los Angeles and New York, and its 30-person staff, which develops campaigns for Nike iD, Motorola, Fitbit and Jordan Brand—including a recent content series with NBA star Carmelo Anthony—comes with hyphenates as well. "By nature, everyone has a hyphenated skill set: Our creative directors do strategy, write and direct, and some of them DP and design.

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