L'Oreal Is Bringing the Makeup Counter Experience Into Your Home With AR and Livestreaming

The company wants to invent the future of beauty experiences

CANNES, France—Later this year, L’Oreal will roll out a new service: A digital beauty assistant who helps you test products to give you a sense of what would work for your face. Using augmented reality and livestreaming technologies, the company is aiming to extend and digitize its relationship with consumers by bringing the personalized makeup counter experience into your home.