Brandweek will feature live discussions with marketing pros at ULTA Beauty, Converse, UPS and more. Meet us in Miami Sept. 11–14 to boost your business and elevate your brand.
CANNES, France—Later this year, L’Oreal will roll out a new service: A digital beauty assistant who helps you test products to give you a sense of what would work for your face. Using augmented reality and livestreaming technologies, the company is aiming to extend and digitize its relationship with consumers by bringing the personalized makeup counter experience into your home.
With a demonstration at the Cannes Lions Festival of Creativity, L’Oreal showcased how it will soon allow consumers of its NYX Professional Makeup brand—the first of the company’s brands to try this new approach—to book livestreaming consulting sessions with beauty assistants (likely the ones who work for the brand’s stores already) who would then work with those consumers just as they would at the makeup counter—only digitally.
Using
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in