A Look at Women and Their Relationship With Mobile Phones

Love location-based offers

Announcing! Brandweek is headed to Phoenix, Arizona this September 23–26. Join us there to explore the future of marketing, discover cutting-edge strategies and network with the best in the business.

Women really, really like their mobile devices. According to a new study from Time Inc. and Nuance Digital Marketing, 60 percent of women name their mobiles as the most important devices in their lives (significantly higher than men, at 43 percent). Not only is their smartphone the first thing she looks at in the morning (for 78 percent), it consumes their free time throughout the day, when they use it for engaging with social media, texting and shopping.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in