A Look at How Geography Affects Shopping Habits

Europe and North America

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You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc Worldwide surveyed 13,500 shoppers in North America and Western Europe on their shopping attitudes and behavior, and the resulting study, PeopleShop, revealed very different shopping behaviors and attitudes around the world.

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