A Look at How Geography Affects Shopping Habits

You might think that when it comes to shopping, everyone wants to get the lowest price and get the job done as fast as possible, right? Apparently not. Leo Burnett/Arc Worldwide surveyed 13,500 shoppers in North America and Western Europe on their shopping attitudes and behavior, and the resulting study, PeopleShop, revealed very different shopping behaviors and attitudes around the world. Of the six countries surveyed, the U.S. is the most deal-driven. The French are the most willing to pay full price, but are the least willing to compromise on their favorite brand. And when it comes to having fun, the Italians have it covered: they’re most likely to treat shopping as a social experience.