London's Design Museum Lets Visitors Try AR Runway Looks With Snapchat

Nine augmented reality lenses were created for new Rebel exhibition

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Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum’s Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen.

As part of the exhibit, visitors can explore a recreation of a backstage area at a London fashion show and try nine augmented reality lenses through AR mirrors.

Each lens allows people to virtually try on a hairstyle and makeup look from different designers. Visitors can switch between lenses by swiping their hand across their face.

Snapchat collaborated with creative tech studio Beyond to create the AR lenses.




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