London's Design Museum Lets Visitors Try AR Runway Looks With Snapchat

Nine augmented reality lenses were created for new Rebel exhibition

three people sitting at a white counter facing augmented reality mirrors — People can virtually try on different hairstyles and makeup looks through AR mirrors.Snapchat

Snapchat partnered with the Design Museum in London to bring augmented reality experiences to the museum’s Rebel: 30 Years of London Fashion exhibition, sponsored by Alexander McQueen.

As part of the exhibit, visitors can explore a recreation of a backstage area at a London fashion show and try nine augmented reality lenses through AR mirrors.

Each lens allows people to virtually try on a hairstyle and makeup look from different designers. Visitors can switch between lenses by swiping their hand across their face.

Snapchat collaborated with creative tech studio Beyond to create the AR lenses.

“It was incredible to partner with Snap to bring to life these iconic fashion looks for the Rebel: 30 years of London Fashion exhibition,” David Robustelli, founder and creative director at Beyond, told Adweek.