Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Rainn Wilson and Little Caesars are both in the Super Bowl for the first time this year. And they went big for the Big Game—really big.
“I mean, we had a stuntwoman riding an ostrich,” Wilson told Adweek. “Nothing says Super Bowl commercial like someone riding an ostrich around the set. It was nuts.”
While Wilson has done a few other commercials before, he’s best known for his role as Dwight Schrute in The Office. And some of that absurd, time-wasting corporate shenanigans-style humor carries over quite well to this project.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in