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In the latest episode of Let’s Talk About Brand, host Christine Gritmon is joined by Hope Morley, the chief operating officer of Umault and a master of the happy medium between “stale demo video” and “pure entertainment,” making entertaining and informative videos for b-to-b brands that really sell. They discuss why the b-to-b market is so ripe for creativity, the relationship between sales and marketing and why branding still matters in the b-to-b space.