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“Inclusive.” We’ve all heard the word, but what does it really mean—and what doesn’t it mean?
In the latest episode of Let’s Talk About Brand, inclusive marketing consultant Michelle Ngome explains the different dimensions “inclusivity” can encompass—race, culture, gender presentation, sexual orientation, disability status, neurodiversity and more—and how brands can thoughtfully broaden their messaging in a way that doesn’t pander. She also underscores the importance of diversifying the seats at the table within the brand itself, and of being comfortable learning what you don’t know you don’t know.