Leica Distances Itself From Tiananmen Square ‘Tank Man’ Ad After Chinese Backlash

The brand now says cinematic spot 'The Hunt' was unauthorized

A fictional photographer captures 1989's 'Tank Man' moment in 5-minute Leica video that sparked criticism in China. F/Nazca Saatchi & Saatchi

It was meant to celebrate the heroism of photographers who brave international hotspots to capture the plight of victims. Instead, it became a victim of modern-day political tensions over an event that captivated the world’s attention 30 years ago.

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@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."
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