Lego’s Drive to Teach Polish Kids How to Be Eco-Friendly Beats Target by Over 300%

'Green Instructions' was created by Ogilvy to help Europe's most polluted country

One of the instruction manuals distributed to reuse Lego sets to promote sustainability.
Poland has the worst air pollution in Europe. Ogilvy

It’s vital that to ensure a better future for the world, future generations understand the problems they will inherit. The climate crisis is the top priority.

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Taylor Dua is a freelance writer for Adweek.
@stephenlepitak stephen.lepitak@adweek.com Stephen is Adweek's UK Bureau Chief.
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