It’s no secret that collaboration is essential to growth, but the how of it isn’t always so clear—and it's the understanding of how that is a true competitive advantage. Join Adweek X, a uniquely formatted event on December 4 in LA, to unlock fresh perspectives, true collaboration and growth.
Iconic toy brand Lego’s global campaign for the holidays this year continues its superhero theme to promote the “Play Is Your Superpower” platform as the company encourages prioritizing play in children’s lives.
The 30-second film is the latest in a three-part campaign; the six children from the first ad join forces with a neighborhood of kids and adults for a snowball fight of epic proportions.
It aims to highlight the skills that children can learn through play to take them forward in their lives, including building creativity, confidence and problem-solving abilities while forging friendships through adventure.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in