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Global toymaker Lego has begun a campaign that champion the way girls play and to help them overcome societal expectations by linking up with women soccer stars Megan Rapinoe, Yuki Nagasato, Sam Kerr and Asisat Oshoala.
According to research conducted in 2022 by the Geena Davis Institute, which heard from 6,844 parents and children aged 6-14 years old in China, Czech Republic, Japan, Poland, Russia, the U.K. and U.S., 82% of girls think it’s OK for girls to play soccer and for boys to practice ballet, compared to only 71% of boys.
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