Latest Wells Fargo Snafu Is a ‘Great Example’ of the Changes Its Ad Campaign Touts, According to CMO

Work from BBDO rolled out shortly before the recent gaff

The latest Wells Fargo hiccup—some employees improperly altered documents about corporate customers, as first reported by the Wall Street Journal—made the news last week, shortly after the company unveiled an ad campaign promoting a new kind of Wells Fargo.