Lands' End Is Touring the Country With Airstreams Modeled After Iconic Duffle Bags

Opening new stores and drumming up nostalgia in shoppers

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Lands’ End may be a recognizable brand name, but it’s not necessarily top of mind these days. That’s why the company is looking to regain consumer attention with an unorthodox approach: an airstream tour across the country to tout its new stores and educate consumers about its rich brand history.

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