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Lands’ End may be a recognizable brand name, but it’s not necessarily top of mind these days. That’s why the company is looking to regain consumer attention with an unorthodox approach: an airstream tour across the country to tout its new stores and educate consumers about its rich brand history.
Founded in Chicago as a mail-order yachting and sailing supplies company in 1963, Lands’ End quickly morphed into a major clothing company with a huge catalog and online business.
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