Blake Shelton and Lands’ End Create a Clothing Line You Can Wear Again and Again

The brand tapped The Voice coach for its first large-scale campaign in years

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Move over Gwen Stefani—there’s a new “fashion icon” in the household. 

Lands’ End and its AOR VaynerMedia announced that Blake Shelton—yes, that Blake Shelton—has launched a new collection with the retailer and an accompanying campaign aptly titled “When You Know.” 

In the spot—which will run on CTV and across YouTube, Facebook, Twitter, Instagram and TikTok—the country singer, actor, producer and NBC’s The Voice coach delivers his trademark no-frills charm as he jokingly refers to himself as a “fashion designer.” 

“Now, I know what you’re thinking.



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