Land O'Lakes Used Its SXSW Space to Teach People About Tech and the Future of Food

The brand worked with Microsoft and Nat Geo on activation

Land O’Lakes really wants people to know where their food comes from and how it is really produced. The brand also wants people to know that it is more than just a company that makes butter—it’s also an agricultural co-op that uses technology to help solve the problem of feeding the world in the future.